Abstract: PescoAndGo is committed to fresh fish home delivery with fast shipping in covered areas. Bacalalo specializes in premium cod (salted, desalted, smoked), Cantabrian anchovies, caviar, and gourmet preserves with delivery throughout Spain. In this comparison, we analyze their catalog, logistics, technology, guarantees, and prices so you know when to choose each store and why many customers combine both.
Content
- The rise of home fish delivery in Spain
- Two online fish philosophies
- What PescoAndGo offers
- What Bacalalo offers
- Complete comparison table
- Cod: the big difference
- Logistics models: cured vs. fresh
- Shipping, coverage, and logistics
- User experience and technology
- Price comparison and perceived value
- Guarantee and return policy
- Who each store is for
- Frequently asked questions
The rise of home fish delivery in Spain
Spain is the second-largest per capita fish consumer in the European Union, only behind Portugal. However, the sales channel has changed radically in the last decade. What was once a monopoly of municipal markets and neighborhood fishmongers is now divided between supermarkets, large retailers, and a growing number of online fish stores that promise market quality with the convenience of a click.
The numbers speak for themselves: food e-commerce in Spain grew by more than 25% annually between 2020 and 2024, and the fish and seafood category was one of those that generated the most initial resistance but gained the most loyalty afterward. Consumers who try to buy fish online and receive a quality product usually repeat, because it saves time without sacrificing quality.
Within this ecosystem, two clearly differentiated models coexist: that of fresh digital fishmongers, which replicate the market experience with ultra-fast deliveries, and that of specialists in cured, preserved, or premium products, which offer a deep catalog in specific categories. PescoAndGo and Bacalalo represent, respectively, each of these models. Understanding their differences is key to deciding where to buy depending on what you need.
Two online fish philosophies
The online fish market in Spain has grown tremendously in recent years, and each store has found its niche. PescoAndGo and Bacalalo represent two complementary approaches that are worth understanding before making your first purchase.
PescoAndGo started with a delivery startup mentality: fresh fish of the day, delivered fast, with a modern digital experience. It's the neighborhood fishmonger reinvented for the app-buying generation. Its value proposition revolves around immediacy: you see the fish available today, you order it, and it arrives in hours.
Bacalalo comes from another tradition: 35 years in the Mercat del Ninot in Barcelona, specializing in salted, desalted, and smoked cod, Cantabrian anchovies, premium caviar, and gourmet preserves. It doesn't try to be all things to all people. It does a few things, but it does them with a level of depth that a generalist cannot match. Each cod loin is selected by thickness, each anchovy is classified by caliber, and caviar is imported directly from producers with full traceability.
They are, in essence, two different answers to the same question: how to bring the best seafood to your table without leaving home. One solves it with speed and breadth; the other, with specialization and depth.
What PescoAndGo offers
PescoAndGo positions itself as an online fresh fishmonger. Its catalog varies according to the fish market and the season, which in itself is an indicator of freshness. A typical day might include:
- Fresh fish of the day: hake, sea bass, gilthead bream, monkfish, sole, turbot
- Fresh and frozen seafood: shrimp, prawns, Norway lobster, lobster
- Seasonal crustaceans: gooseneck barnacles, spider crabs, crabs
- Ready-to-cook preparations: clean fillets, oven trays
- Fast delivery in covered areas, usually the same day or the next
Its strong point is freshness and delivery speed. If you need fresh fish for today or tomorrow, it is a practical option that saves you from going to the market. The model is similar to that of other food startups that have digitized the short chain: from the boat to your door with the fewest possible intermediaries.
The natural downside of this model is geographical dependence. Delivering fresh gilthead bream in optimal conditions requires a short logistics chain, which limits the radius of action. Outside major metropolitan areas, the experience may not be the same.
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What Bacalalo offers
Bacalalo focuses on premium seafood products with a long shelf life: cod in all its forms, artisanal preserves, selected anchovies, and caviar. It is the model of the traditional cod specialist, transferred to the digital channel with all the knowledge accumulated over more than three decades of activity. Its catalog includes:
- Salted cod from Iceland and Norway: loins, flakes, shredded, skins, pieces
- Professional desalted cod ready to cook, with the exact salt point
- Cod cheeks, tripe, maw, and other specialty cuts
- Artisan smoked cod in different formats
- Cantabrian anchovies selection 00 and gourmet from artisan producers
- Premium caviar: Beluga, Osetra, Baerii, and signature varieties
- Gourmet preserves: mussels, cockles, razor clams, smoked sardines, bonito belly
The structural advantage of this catalog is that, by not working with ultra-perishable products, Bacalalo can ship to the entire peninsula with the guarantee that the product arrives in perfect condition. Salted cod, canned anchovies, or a jar of caviar travel much better than fresh gilthead bream. There are no logistical rushes or geographical limitations.
In addition, the depth of the catalog within each category is remarkable. For salted cod alone, there are more than eight different references by cut, thickness, and origin. For anchovies, several artisanal Cantabrian brands are used with different calibers and maturation times. This is a level of specialization that you only achieve when your business has been dedicated to it for decades.
Complete comparison table
| Category | Bacalalo | PescoAndGo |
|---|---|---|
| Business model | Specialist in cod and premium seafood products | Online fresh fish delivery |
| Origin and trajectory | Mercat del Ninot, Barcelona (since 1990, 35+ years) | Digital platform for fish sales |
| Salted/desalted cod | 8+ cuts, Iceland/Norway origin, professional desalted | Not its specialty |
| Fresh fish | Not available (specialist in cured/preserved) | Extensive daily catalog according to fish market |
| Premium anchovies | Selection 00, multiple artisanal Cantabrian brands | Limited or not available |
| Caviar | Beluga, Osetra, Baerii and signature varieties | Not available |
| Gourmet preserves | Extensive artisanal catalog (mussels, razor clams, cockles, smoked sardines, bonito belly) | Limited |
| Fresh seafood | Not available | Extensive: shrimp, Norway lobster, gooseneck barnacles, lobster |
| Shipping coverage | All of mainland Spain 24-48 h | Mainly local/regional coverage area |
| Physical store | Yes, Mercat del Ninot (Barcelona) | Online only |
| Blog and educational content | 150+ articles: recipes, desalting guides, comparisons | Basic content |
| Gourmet gifts | Packs of anchovies, caviar, preserve assortments | Not specialized |
| Product for hospitality | Yes, professional formats and large orders | Mainly end consumer |
Cod: the big difference
If your purchase includes cod, the difference between the two options is vast. It's not a matter of better or worse; they are playing in different leagues in this category.
At Bacalalo, you can order thick Icelandic cod loins perfect for the oven, cheeks for a memorable pil pil, tripe for a stew you won't forget, or maw with its natural gelatin that thickens any sauce. These are cuts you simply won't find in a general online fishmonger. Each piece is hand-selected, ensuring uniform size and consistent quality order after order.
In addition, professional desalted cod is a product that changes the experience of cooking cod. Instead of waiting 24-48 hours with water changes, you receive cod with the exact salt point, ready for the pan or oven. It's the perfect solution for those who want to prepare recipes with desalted cod without complications or uncertainty in the result.
And it's not just a matter of catalog. It's also a matter of knowledge. When you ask Bacalalo which cut is best for baked cod, a brandade, or a traditional stew, the answer comes from 35 years of experience serving demanding professional and amateur chefs. That personalized advice is a value that doesn't appear on the product sheet but makes all the difference.
Logistics models: cured vs. fresh
Understanding why each model works requires comprehending the nature of the product being shipped. Fresh fish and cured or preserved products have radically different logistical needs, and each imposes its own rules.
PescoAndGo's fresh model requires a continuous and uninterrupted cold chain from the fish market to the customer's door. Every hour that passes since the catch is an hour of shelf life consumed. This forces them to work with their own fleets or ultra-fast courier services, high-capacity refrigerated packaging, and tight delivery windows. The result is an excellent experience in nearby areas, but with clear limitations in geographical reach and delivery times.
Bacalalo's cured and preserved model operates with a different logic. Salted cod has a shelf life of weeks or months. A can of Cantabrian anchovies, a year or more. A jar of pasteurized caviar, several months refrigerated. This allows for more flexible logistics: shipping in isothermal packaging with refrigerant gel, standard courier transport in 24-48 hours, and zero stress for the customer regarding the exact delivery time.
Each model has its own logic and audience. The fresh product model solves the weekly household shopping needs for variety and immediate freshness. The cured and premium product model addresses the specific purchase of someone looking for a particular product with the highest possible quality. Understanding this helps to avoid comparing apples to oranges and to choose the right store for each occasion.
Shipping, Coverage, and Logistics
Logistics is another important differentiating factor, this time from the buyer's practical perspective.
PescoAndGo requires an impeccable cold chain to deliver fresh fish in optimal conditions. This limits its service area and necessitates very fast deliveries. It's ideal if you're within their coverage area and want fresh fish of the day. The model works especially well in large cities where order density justifies the necessary logistical infrastructure.
Bacalalo works with products that are inherently more resistant to transport: salted cod, preserves, vacuum-packed caviar. This allows for shipping throughout Spain with isothermal packaging, without compromising quality. A salted cod loin arrives in Barcelona as perfectly as it does in Cadiz, in Madrid as in Bilbao. There is no penalty for distance.
Furthermore, cured and preserved products are much more tolerant of variations in the delivery chain. If the delivery person arrives two hours later than expected, a salted cod suffers no alteration. This logistical peace of mind translates into fewer incidents, fewer returns, and a more predictable shopping experience for the customer.
User Experience and Technology
Both stores have embraced online sales, but the browsing and shopping experience reflects distinct philosophies.
PescoAndGo opts for a fresh marketplace-style interface, where the catalog changes daily depending on what's available at the fish market. This creates a dynamic experience, almost like strolling through a market, but also means that a product you saw yesterday might not be available today. For those looking for something specific, this can be frustrating.
Bacalalo operates on Shopify with a stable catalog organized into over 30 thematic collections. Each product has its permanent listing with a detailed description, origin information, preparation suggestions, and exact weight. The blog complements the experience with over 150 articles, including step-by-step recipes, desalting guides, and product comparisons.
Educational content is a real differentiator. Many customers come to Bacalalo looking for a recipe or a guide and end up buying because the information they find gives them confidence in the product and in the people behind it. An article on how to make bacalao al pil pil that explains which cut to use, what thickness is ideal, and why desalting matters has a value that goes beyond SEO: it builds a relationship of trust with the buyer.
Regarding payment methods, both stores offer the usual options: credit card, PayPal, and in Bacalalo's case, also Bizum and other local gateways. The checkout experience is smooth in both cases.
Price Comparison and Perceived Value
Comparing prices between two such distinct models requires nuance. It doesn't make sense to compare a kilo of fresh hake from PescoAndGo with a kilo of salted cod from Bacalalo, because they are products with completely different value chains. However, we can compare the general value proposition of each store:
| Aspect | Bacalalo | PescoAndGo |
|---|---|---|
| Price Range | Medium-high to premium (cod, caviar, anchovies) | Medium (fresh fish from the fish market) |
| Shipping Cost | Free shipping above a certain purchase threshold | Variable depending on zone and minimum order |
| Quality-Price Ratio in its Category | High: specialization allows selection of the best product by origin | Competitive: fish market prices without intermediaries |
| Yield per kg | High: salted cod yields 30-40% more than fresh when rehydrated | Standard: fresh weight includes usual shrinkage |
| Cost per serving | Competitive when calculated per serving | Variable depending on species and season |
| Food Waste | Very low: cured products and preserves don't expire quickly | Higher: fresh fish must be consumed within 1-2 days |
| Value as a Gift | High: gourmet packs with premium presentation | Low: fresh produce is not practical for gifting |
A point that many buyers overlook is the actual yield of salted cod. When rehydrated during desalting, one kilo of salted cod yields approximately 1.3-1.4 kg of product ready to cook. This means that the cost per serving is more competitive than it appears at first glance. When you add that the product doesn't expire in two days and you can use it at your own pace, the economic equation clearly favors cured product over fresh for certain recipes.
Warranty and Return Policy
The return policy for online food is a delicate matter. Fresh products have a very short claim window, and the causes of spoilage can be difficult to attribute: was it transportation, packaging, ambient temperature, or the time the package waited at the door? With fresh products, any incident is a total loss of the product.
Bacalalo has a structural advantage in this regard. By working with cured, preserved, and vacuum-packed products, transport incidents are extremely rare. A salted cod does not lose quality if the package arrives an hour late. A can of anchovies does not spoil due to a temperature variation in the truck. This translates into a very low rate of logistical incidents and a simpler return policy: if there is a problem with the product, it is resolved with replacement or refund without complications.
PescoAndGo, due to the nature of its product, has to manage a higher volume of incidents related to the cold chain. This is not a defect of their model, but an inherent characteristic of selling fresh products online. Platforms that handle this aspect well usually offer quick refunds when the customer reports a problem, but the experience of receiving spoiled fish is hard to compensate for with money alone.
For the buyer, the conclusion is practical: if you value the peace of mind that your order will always arrive in perfect condition regardless of the time or day of delivery, Bacalalo's cured and preserved products offer that guarantee naturally.
Who Each Store is For
PescoAndGo is for you if...
- You need fresh fish for today or tomorrow
- You live within their delivery zone and can receive the order within the time window
- You're looking for weekly variety: hake today, shrimp tomorrow, sea bass the day after
- You value the convenience of fresh delivery without going to the market
- You prefer a catalog that changes daily with market products
Bacalalo is for you if...
- You're looking for quality cod with a specific cut for a particular recipe
- You want premium Cantabrian anchovies or caviar with full traceability
- You need shipping to any part of Spain without geographical restrictions
- You value the experience of a specialist with 35 years of experience
- You want artisan gourmet preserves to keep your pantry always stocked
- You're preparing a special recipe and need the exact product with advice included
- You're looking for a gourmet gift that travels well and makes an impression
The reality is that many customers combine both stores: PescoAndGo for weekly fresh purchases when within their coverage area, and Bacalalo for when they want premium cod, select anchovies, or a gourmet gift. It's not an exclusive choice, but a complementary one. Each store addresses a different need, and having both on your radar ensures all bases are covered.
Frequently Asked Questions
Does PescoAndGo sell salted or desalted cod?
PescoAndGo focuses on fresh fish from the fish market, so they may have fresh cod occasionally depending on availability, but they do not offer salted cod in different cuts or professionally desalted cod with controlled salt levels. For these categories, a specialized cod shop like Bacalalo is the appropriate choice, as it offers more than eight different cuts with origins in Iceland and Norway. The difference in catalog depth is especially relevant if you are looking for specific cuts such as cod cheeks, tripe, snout, or other specialist cuts that require a supplier with experience in cod selection.
Which one has better prices in its category?
It completely depends on the product you are looking for. PescoAndGo can be very competitive in fresh fish from the fish market, as they work with a short chain from the boat. Bacalalo offers excellent value for money in salted and desalted cod because its specialization allows it to negotiate directly with the best suppliers in Iceland and Norway. It is important to remember that salted cod yields 30-40% more when rehydrated, which reduces the real cost per serving compared to what the dry price per kilo suggests.
Can I buy from PescoAndGo from anywhere in Spain?
PescoAndGo has a more limited delivery radius than a cured product store, as the logistical demands of fresh fish impose geographical restrictions and tight delivery windows. Before placing your first order, it is advisable to verify that your postal code is within their coverage area. If you live outside that area and are looking for premium seafood products, Bacalalo ships throughout the peninsula within 24-48 hours with isothermal packaging, without geographical limitations or distance penalties.
Does Bacalalo sell fresh fish or seafood?
No. Bacalalo specializes in cod (salted, desalted, smoked), Cantabrian anchovies, premium caviar, gourmet preserves, and related products. Its strength lies in the depth of its catalog within these categories, not in its breadth. This means that within cod, you will find more variety of cuts, origins, and formats than anywhere else, but you will not find fresh hake or shrimp. This is a deliberate business decision that allows them to maintain the level of specialization and advice that defines the brand.
Which is better for a gourmet gift?
For a gourmet gift, Bacalalo clearly has more options: packs of premium Cantabrian anchovies, luxury presentation caviar, batches of artisanal preserves, and select cod. These are products that present well, travel without problems to any part of Spain, and have a high perceived value. Fresh fish, due to its perishable nature, is not practical as a gift unless the recipient is waiting for it at home, which eliminates the surprise factor.
Can I place recurring orders in both stores?
Both stores allow you to easily repeat orders from your customer account. In Bacalalo's case, working with long-shelf-life products (preserves, salted cod, anchovies), it is common for customers to place orders every 3-6 weeks to keep their pantry stocked without rushing. PescoAndGo, due to its daily fresh model, is more suited to weekly or bi-weekly orders. The recurring purchase pattern is different because the product's shelf life is different, and that is perfectly logical.
What guarantees does each store offer if the product arrives in poor condition?
Both stores usually offer a refund or replacement when there is a verifiable problem with the product. However, the frequency of incidents is very different. Bacalalo's cured and preserved products are resistant to transport and temperature variations, which translates into an extremely low rate of logistical problems. Fresh fish is more sensitive to any incident in the cold chain, so fresh product platforms usually handle a higher volume of claims. In both cases, documenting with photos upon receipt of the order is the best practice if you detect any anomaly.
Which one has more educational content on how to cook the product?
Bacalalo publishes an extensive blog with over 150 articles including step-by-step recipes, desalting guides, product comparisons, rankings of anchovy brands, and educational content on how to select and prepare each product. From how to desalt cod at home to rankings of the best Cantabrian anchovies, the content is designed to help customers make informed purchases. PescoAndGo offers more basic content focused on product sheets and specific tips.
Can I buy from both stores at once for different needs?
Of course, and in fact, many customers do. The most common combination is to use PescoAndGo for weekly fresh fish purchases when within its coverage area, and to turn to Bacalalo when quality cod is needed for a specific recipe, anchovies for a celebration, or a gourmet gift with shipping to anywhere in Spain. They are complementary models, not direct competitors, and alternating between the two is the smartest way to cover all your seafood product needs.
Which store is better for hotels or restaurants?
For the hospitality industry, Bacalalo has a more consolidated proposal thanks to its professional formats, the possibility of placing large orders with adapted conditions, and the stability of a catalog that does not depend on the daily fish market. A restaurant that needs cod cheeks every week needs a reliable supplier with consistent product, and that is exactly what a specialist with 35 years of experience serving the professional channel offers. PescoAndGo can be useful for hospitality businesses that work with a variable menu based on market availability, but its fast delivery model is more oriented towards the final consumer.
Related Guides
- Ranking of Online Cod Stores in Spain
- Online Cod Stores: Perelló, La Casa del Bacalao and more
- Where to buy high-quality salted cod online with home delivery
- Spanish Gourmet Preserves: Tradition and Flavor
- Bacalao al Pil Pil: Basque Recipe Step-by-Step
- Recipes with Desalted Cod: Quick and Easy Ideas
- Cantabrian Anchovies: Best Brands, Prices, and Ranking
- How to Desalt Cod Quickly and Properly at Home
Explore our complete catalog of premium salted cod, Cantabrian anchovies, and caviar from the world's best roe at Bacalalo.
