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This comparison uses only publicly available information (official websites, verified: February 2026). Data may change. This does not constitute purchase advice.
Content
Bacalao vs PescoAndGo: Two Online Fresh Fish Stores
Online purchases of fresh fish have grown significantly in Spain in recent years. What once seemed like a purchase that only made sense at the local fishmonger—seeing the product, talking to the fishmonger, choosing the exact size—has successfully moved to the digital channel for a growing number of consumers.
In this online fish shopping ecosystem, different models coexist: generalists selling fresh fish and specialists in a specific type of product. This comparison analyzes PescoAndGo, an online fresh fish service, and Bacalalo, the cod specialist at Barcelona's Mercat del Ninot, to help shoppers understand what each offers when the desired product is cod.
Why would anyone compare these two options?
A shopper searching for "cod online with chilled shipping" will find several options. PescoAndGo is one of the online fresh fish stores operating in Spain, offering a variety of species with chilled delivery. Bacalalo also operates online with chilled shipping, but as a single-product specialist.
The question the buyer asks: if what I want is quality cod online, do I get the same thing in a general fresh fish shop as in a cod specialist?
Comparative table by objective criteria
| Criterion | Cod | PescoAndGo |
|---|---|---|
| Business model | Specialist in cod and seafood products | Fresh fish online service — variety of species |
| Specialization in cod | Central — cod in all its preparations | Cod as a species within the general catalog |
| Source information | Gadus morhua, North Atlantic, declared traceability | Origin information by species; see their website |
| Cod preparations | Fresh, salted, desalted, smoked, shredded, loin | Mainly fresh cod and some prepared products; see updated catalog |
| Refrigerated shipping | Yes — 24-48h throughout Spain, isothermal packaging | Yes — refrigerated shipping; check coverage and conditions on their website |
| Physical store | Yes — Mercat del Ninot, Barcelona | No physical store (100% online model) |
| Advice | Specializing in cod — 30+ years | Focused on the selection of fresh produce in general |
| Anchovies, caviar, preserves | Yes — complete catalog of the sea | Primarily fresh fish; check availability of canned fish |
| Other fish and seafood | No — exclusive focus on cod and seafood preserves | Yes — a variety of fresh fish and seafood |
Data based on publicly available information. Please check the current catalog and terms and conditions on each company's official website.
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The Cod's Approach
Bacalalo's online offering is an extension of what they have been doing since 1990 at the Mercat del Ninot: bringing the specialist's experience to the buyer, without the need to physically go to Barcelona.
Depth, not breadth. Bacalalo doesn't offer sea bass, sea bream, or hake. It offers cod—in more preparations than most shoppers are familiar with—and the great seafood products that accompany cod in traditional Spanish cuisine: Cantabrian anchovies, caviar, preserves, and smoked fish. This focus is deliberate: better to be the best at one thing than mediocre at everything.
Salt cod as a specialty. One of Bacalalo's key differentiators from a fresh fish shop is its cod prepared in various ways: salted at different stages, desalted to order, and shredded for direct use in cooking. These preparations require knowledge and a process that goes beyond simply selling the catch of the day: they require understanding the chef's needs and offering the product at the precise point required.
Certified cold chain logistics. Shipping fresh, salted, or desalted cod requires maintaining the cold chain. Bacalalo uses insulated packaging designed to guarantee the correct temperature during transport, with deliveries in 24-48 hours.
Advice available. The Bacalalo team can guide online buyers on which preparation to choose according to the recipe, how much to calculate per person, or how to store the product once received.
The PescoAndGo approach
PescoAndGo is an online fresh fish service that offers a variety of species with home delivery. According to its official website, its mission is to bring quality fresh fish directly to consumers' homes, eliminating the need to go to the fishmonger.
Their catalog is extensive in terms of species: shoppers can find different types of fish depending on the season and availability, including cod. For shoppers who want to buy fish for the whole week—or who need several different species for various dishes—PescoAndGo offers the advantage of variety in a single order.
What PescoAndGo does not offer is the depth of knowledge about cod that a specialist has: the different salting preparations, the cod desalted to different points, the quality shredded cod, or the accumulated knowledge of decades working exclusively with that product.
For up-to-date information on catalog, prices and shipping areas, please consult the PescoAndGo website directly.
When to choose each option
PescoAndGo may be the right choice when:- Want to buy several types of fresh fish in a single online order?
- Cod is one of several fish you need that week
- You prioritize the freshness of the fish of the day over specializing in cod.
- Are you looking for a variety of spices for different preparations?
- Cod is the star of your purchase and you want maximum specialization.
- You need salted, desalted, smoked, or shredded cod—not just fresh.
- You want the exact species (Gadus morhua) with traceability of origin
- Are you also looking for Cantabrian anchovies, caviar, or seafood preserves in the same order?
- You value expert advice on what preparation to use for each recipe
- You prepare a specific recipe where the salt level or desalting is crucial.
The key difference: preparations
This is the point where the difference between a generalist of fresh fish and a specialist in cod is most evident.
An online fresh fish shop offers cod primarily in its fresh state or perhaps standard desalted. A cod specialist offers:
- Fresh cod (to be cooked like any other fish)
- Salted cod in different cuts (loin, tail, belly, crumbs)
- Salt cod desalted to different levels (from slightly salted to almost salt-free, depending on the preparation)
- Smoked cod (for starters and carpaccios)
- Shredded cod (for croquettes, brandade, fritters, pâtés)
- Selected loins (for haute cuisine preparations)
This diversity in preparation and preparation only makes sense for someone who has made cod their specialty. For the discerning cook—amateur or professional—this variety of options has direct practical value.
Frequently Asked Questions
1. Does PescoAndGo have desalted cod? According to the information available on their website, PescoAndGo may offer cod in various forms. For the most up-to-date and available catalog, please consult their official website directly.
2. Which has better prices for cod? It depends on the type of cod and how it's prepared. For basic fresh cod, prices can be comparable. For specialized preparations (perfectly desalted, selected loin), a direct comparison can be difficult because they are not equivalent products.
3. Does Bacalalo have a wider variety of fish if I need several species? No. Bacalalo specializes in cod and does not offer other fresh fish species. For multi-species purchases, a general online fishmonger like PescoAndGo is more suitable.
4. Do both ship to all of Spain? Bacalalo ships to all of Spain. For PescoAndGo, it's best to check their current coverage areas on their website, as shipping conditions may vary.
5. What happens if the cod arrives in poor condition? Properly executed cold chain logistics minimize this risk, but in case of any issues, both Bacalalo and any online food store have customer service procedures. It's advisable to check each company's return policy on their respective websites.
6. Does Bacalalo offer a subscription or recurring order? For information on recurring order or subscription options, please contact Bacalalo directly or check their website.
7. Can I buy fresh and salted cod in the same order from Bacalalo? Yes. Bacalalo's catalog includes various preparations that can be combined in a single order, making it easy to have both fresh cod and salted cod at home to prepare whenever you want.
8. What's the difference between buying cod at a fresh fish shop and from a cod specialist? The main difference lies in the depth of knowledge: the specialist offers more preparations, greater product expertise, more information on origin, and better advisory skills. For the average shopper who simply wants fresh cod for a specific dish, the difference might be minor. But for someone wanting to explore the entire world of cod, the specialist makes a real difference.
Conclusion
PescoAndGo and Bacalalo serve somewhat different needs within the same online channel. PescoAndGo is the option for shoppers who want a variety of fresh fish delivered to their homes, with cod as just one species among many. Bacalalo is the option for shoppers who prioritize cod and want a comprehensive catalog, species traceability, and expert advice from a specialist with over thirty years of experience.
If cod is the star of your table, there's a difference between choosing a channel that, among other things, sells cod, and choosing one that does nothing else.
Want cod with verified origin and expert advice? Visit bacalalo.com — since 1990 at the Mercat del Ninot in Barcelona.
See also: Cod vs Peixacasa | Cod vs Coruña Fish Markets | Cod vs DonBacalao
